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PROJECT OVERVIEW
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Ayres Privée
Visual identity for a blonding specialist salon in Alicante. They wanted something minimal, but that would never be mistaken for any other salon in the city.
Released
2025
Timeframe
3 weeks
Role
2025
Project Type
Beauty Salon
Branding
Photography
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BEHIND THE WORK
The brief
Ayres Privée is devoted to a single craft: going blonde. They asked for an identity that felt clean, warm and recognisable, in line with contemporary beauty brands. All the personality ended up in the lettering: a logo with flowing, slightly retro curves for “ayres”, paired with a handwritten “privée” that brings it closer, and a monogram — the “a” — made for signage, social and details around the space. The palette comes from the salon's own world: taupe, sand, dusty pink and cream. Tones of skin, of light and of blonde, with nothing shouting.
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THE CHALLENGE
Minimal without turning generic
In beauty, taking things away is easy; taking them away without losing character is not. The challenge was to leave only what was essential and still be remembered. The answer was in the lettering, and in carrying the identity into the moments the client actually lives: the reception, the Instagram highlights and the coffee that comes with every visit.
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THE RESULT
A brand that lifts how the service is perceived before the visit even begins.
Ayres Privée now communicates with the confidence of what it is: a private, specialised space, considered down to the last detail. The identity reaches the client where she actually experiences it: the reception, the Instagram profile and the small rituals of the salon.
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Palette colours
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Logo versions
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MORE WORK
