[
PROJECT OVERVIEW
]
Conelicious
Conelicious came to us with a name full of personality and a product people already loved, but no identity to match. They needed a brand that worked as well at the counter as it did on an Instagram feed.
Released
2026
Timeframe
4 weeks
Role
2026
Project Type
Hospitality
Illustrations
Brand Identity
[
01
]
BEHIND THE WORK
What we did
We started from the name and built a relaxed, welcoming brand world aimed at a young urban audience and at families. From there came the logo and its variants, a palette of creamy tones with one vibrant accent, and typefaces that combine handmade warmth with digital legibility. Then we took it to where the product is actually sold: cone sleeve, takeaway box and paper bag, each piece designed to be photogenic from the counter to the feed. We finished with Stories and post templates, custom icons for flavours and allergens, and a short usage guide so the team could apply the brand without calling the studio.
[
02
]
THE CHALLENGE
Making it crave-worthy without making it childish
The challenge was balancing the emotional with the practical: the brand had to spark an appetite and, at the same time, help people decide quickly at the counter. We built a palette that reads sweet but stays restrained, and an icon set that communicates flavours and allergens at a glance without crowding the experience.
[
03
]
THE RESULT
A brand that reads the same at the counter as it does on the feed, without switching tone between the two.
The system covers everything from the cone handed across the counter to the Stories template, and the team applies it without going through the studio. That autonomy was part of the brief: the identity had to keep working once we were no longer in the room.
0
0
Weeks of project
0
0
Packaging pieces
0
0
Logo variants
[
04
]
MORE WORK
