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PROJECT OVERVIEW
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El Toque Final
El Toque Final brings home-style Brazilian cooking to delivery in Spain. The challenge was twofold: move the expat Brazilian community and, at the same time, feel appetising to a local Spanish audience.
Released
2026
Timeframe
8 weeks
Role
2026
Project Type
Dark Kitchen
Branding & Social Media
Latin Food
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BEHIND THE WORK
What we did
We created a bilingual brand system that works in Spanish and Portuguese without either language feeling secondary: logo, warm palette and typefaces with character. We applied it to the delivery packaging — boxes, labels and bags — which in a dark kitchen is the only physical contact with the customer. We wrote the menu dish by dish, telling the origin and the memory behind each recipe in a warm tone, and built a product image bank with AI workflows that gave them high-quality photography of the entire menu before they even opened.
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THE CHALLENGE
Selling food nobody can see or smell
With no premises and no shop window, the entire appetite has to be created inside a thumbnail in an app. So we prioritised consistent photography, dish names that tell you something, and packaging that confirms the promise exactly when the order reaches the door.
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THE RESULT
A brand that works in two languages without either one feeling borrowed.
The packaging holds the promise at the only moment the customer physically touches the brand, and the image bank meant they could open with the entire menu photographed. For a kitchen with no shop window, that is exactly what replaces the display case.
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Weeks of project
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Languages in the system
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Packaging pieces
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MORE WORK
